1915 PYREX the world’s first heat-resistant glass utensils About World Kitchen: The division was spun off from Corning in 1998 and purchased by Borden. It acquired General Housewares and Ekco in 1999. As part of the sale to Borden, the company was required to shed the Corning name within three years. The World Kitchen name [...]

Advertising Agency: Cramer-Krasselt/Milwaukee, USA SVP/Executive Creative Director: Chris Jacobs Creative Director: Chris Buhrman Art Director: Dan Koel Copywriter: Sandy DerHovsepian Photographer: Scott Lanza Illustrator: Motion Theory Art Buyer: Karen Kirsch Print Producer: Ronda Lichtensteiger Published: October 2009

Advertising Agency: Cramer-Krasselt/Milwaukee, USA SVP/Executive Creative Director: Chris Jacobs Creative Director: Chris Buhrman Art Director: Dan Koel Copywriter: Sandy DerHovsepian Photographer: Scott Lanza Illustrator: Motion Theory Art Buyer: Karen Kirsch Print Producer: Ronda Lichtensteiger Published: October 2009

Advertising Agency: Cramer-Krasselt/Milwaukee, USA SVP/Executive Creative Director: Chris Jacobs Creative Director: Chris Buhrman Art Director: Dan Koel Copywriter: Sandy DerHovsepian Photographer: Scott Lanza Illustrator: Motion Theory Art Buyer: Karen Kirsch Print Producer: Ronda Lichtensteiger Published: October 2009