The McDonalds giant interactive LED billboard at Londons Piccadilly Circus was created to do more than just sell burgers, It is an interactive poster allows the 34 million people that pass it every year to actually live the brands value of Simple Easy Enjoyment. Using a series of 40 second iconic still and moving images, people can take pictures of them with our posters as a backdrop and create a fun photo of them appearing to wear or do something. The digital technology allows us to display a variety of creative executions – London-centric (e.g. bowler hat), seasonal (e.g. umbrella) and tactical (e.g. Mothers Day, Halloween). Already in the short time that the posters has been live, a Flickr group has been created and when you go down to Piccadilly Circus youll now see people striking strange poses as they manoeuvre into position for their perfect shot.

Advertising Agency: Leo Burnett London, UK
Creative Director: Jonathan Burley
Copywriters / Art Directors: Garry Munns, Monty Verdi
Photographer: Tiff Hunter
Agency Producer: Claire Taylor
Post Production: The Moving Picture Company
Director: David Haupt
Producer: Lieanna Campbell

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Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Gavin Siakimotu
Copywriter: Adam Kanzer
Producer: Andy Robilliard
Production Company: Rollercoaster