His parents would give their own lives to save his. That’s why it matters. Advertising Agency: Dentsu Canada, Toronto, Canada Creative Directors: Glen Hunt, Deborah Prenger Art Directors: David Glen, Deborah Prenger Copywriters: Dhaval Bhatt, Glen Hunt Photographer: Russell Monk Account supervisor: Sharon Hill Producer: Winnie Alford (Second Unit) Assistant producer: Cameron Moffat Production: Panic [...]

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That’s why it matters. Advertising Agency: Dentsu Canada, Toronto, Canada Creative Directors: Glen Hunt, Deborah Prenger Art Directors: David [...]