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Yeah, that kind of rich™. New York Lottery’s Powerball. 

The New York Lottery began in 1967 as the third modern U.S. lottery, after Puerto Rico’s began in 1934, and New Hampshire’s in 1964. It provides revenue for public education, and is based in Schenectady.

Powerball began in 1992 as a seven-member game; initially, it was drawn Saturdays only. It gradually added jurisdictions; as part of the cross-selling expansion with Mega Millions in 2010, Powerball added New York. Powerball is drawn Wednesdays and Saturdays; for each $1 wagered, players choose five numbers from 1 through 59, and a red “Powerball”, from 1 through 39. Including the jackpot, there are nine prize levels. For an additional $1 per game, the Power Play option can be activated; it multiplies non-jackpot winnings.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Colin Lapin
Art Director: Tony Bartolucci
Designer: Juan Carlos Pagan
Account Director: Leo Mamorsky
Photographer: Brad Harris
Retouching: theimageclinic.com, John Cason
Producer: Christie Dwyer
Art Buyer: Jane Piampiano
Project Manager: Julie Evcimen