Wildaid Posters : Bear
Dec 28th
No buying. No selling. No slaughter.
The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.
you can see the other similar posters heres
Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging
Via: bestadsontv
Vasttrafik Posters: Travelplanner
Dec 27th
Video: http://demo.fb.se/e/vasttrafik/travelplanner/
Insights, Strategy & the Idea: The campaigns goal was to make public transport easier to use for people how always commute by car.
Creative Execution: To achieve this we focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones. Then we took the travel planner direct to the streets. In addition to a traditional outdoor campaign we showcased the travel planner in real-time within an outdoor ad unit – right at the metro stop – allowing pedestrians to plan their journey on the spot.
Results and Effectiveness: Around 3000 people used the travel planner in the abribus, during the two weeks it was displayed.
Advertising Agency: Forsman & Bodenfors, Sweden
The McDonald’s Posters : Piccadilly signs
Dec 27th
The McDonalds giant interactive LED billboard at Londons Piccadilly Circus was created to do more than just sell burgers, It is an interactive poster allows the 34 million people that pass it every year to actually live the brands value of Simple Easy Enjoyment. Using a series of 40 second iconic still and moving images, people can take pictures of them with our posters as a backdrop and create a fun photo of them appearing to wear or do something. The digital technology allows us to display a variety of creative executions – London-centric (e.g. bowler hat), seasonal (e.g. umbrella) and tactical (e.g. Mothers Day, Halloween). Already in the short time that the posters has been live, a Flickr group has been created and when you go down to Piccadilly Circus youll now see people striking strange poses as they manoeuvre into position for their perfect shot.
Advertising Agency: Leo Burnett London, UK
Creative Director: Jonathan Burley
Copywriters / Art Directors: Garry Munns, Monty Verdi
Photographer: Tiff Hunter
Agency Producer: Claire Taylor
Post Production: The Moving Picture Company
Director: David Haupt
Producer: Lieanna Campbell
Royal Canin Posters : Drooling dog
Dec 27th
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We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of “Royal Canin Great Dane” dog food!
about Royal Canin: It is a worldwide manufacturer and supplier of premium dog and cat foods. It was founded in 1967 in a village of Gard, France, by the French veterinary surgeon, Jean Cathary. Its headquarters are now located in Aimargues, France. The company was taken over by the Mars/Masterfood Group in 2002. In 2004, Royal Canin acquired the IVD, Medi-Cal and Techni-Cal brands from Del Monte Foods for $82.5 million.
Advertising Agency: Heye & Partner GmbH, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauw?rth; Placarding: awk Au?enwerbung GmbH, Hamburg
Agency Producer: Corinna Bonsen
Account Executives: Jana Kruse; Image Editing: Max Horn?k, Installation: Andr
Norwegian Air Shuttle Posters : Temperature board
Dec 23rd
Today’s temperature
Advertising Agency: Kitchen Leo Burnett Oslo, Norway
Copywriters: Thomas Askim, Christian Hygen
Art Directors: Eirik Stensrud, Per Erik Jarl
St Matthew-in-the-City: Joseph and Mary
Dec 21st
Poor Joseph. God was a hard act to follow.
St Matthew-in-the-City
Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director: James Bowman
Copywriter: Nicci Doak
Illustrator: Dean Proudfoot
Group Account Director: James Johnston
Account Director: Jo Harwood
NZ Pure: Poster hanging
Dec 21st
Brewing, like poster hanging, should never be rushed.
We wanted an installation that got more than a quick glance. This is getting a lot of attention.
Advertising Agency: Barnes, Catmur & Friends, Auckland
Creative Directors: Paul Catmur, Daniel Barnes
Art Directors: Brad Stratton, Crispo Schuberth
Copywriters: Jesse Stevens, Matt Weavers
Photographer: Rory Carter
Published: December 2009
ZDF Posters: Interrupt
Dec 21st
Erotic movies without interruption.
Summer night fantasies.
Mondays at 10:15 pm
Zweites Deutsches Fernsehen (English: “Second German Television”), ZDF, is a public-service German television channel based in Mainz. It is run as an independent non-profit agency established by joint contract between the German federal states (Bundesländer). ZDF is funded from a television licence and advertising.
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Ulrich Zuenkeler, Rolf Leger
Copywriter: Florian Ludwig
Art Director: Daniel Serrano
Photographer: Marcel Schaar
Graphic Design: Florian Schmucker
