Porsche Cayenne: Market war
May 8th
Lead your product to victory.
The Porsche Cayenne is a five seat mid-size luxury sport utility vehicle manufactured by the German manufacturer Porsche since 2002, with North American sales beginning in 2003. Its platform was developed by Porsche and is shared with the Volkswagen Touareg and the Audi Q7. It is the first V8-engined vehicle built by Porsche since 1995, when the Porsche 928 was discontinued. Since 2008, all engines have featured direct injection technology.
DFM Vans: Elephant and Whale
Apr 1st
And there is still room.
Dongfeng Motor Group Co LTD (SEHK: 0489) and Dongfeng Automobile Co Ltd (SSE: 600006) are publicly-listed, Chinese automobile manufacturerers that are part of a single entity, Dongfeng. As of 2009 it ranks second among domestic automakers third overall, and is the Chinese partner in joint ventures with the likes of Nissan, Honda, and PSA Peugeot-Citroen. Also manufacturing spare parts as well as buses, trucks and cars sold eponymously at home and abroad, Dongfeng is one of the “top 4″ domestic automakers.
Advertising Agency: Euro RSCG Bogot
Kawasaki: Jetski Racers
Mar 20th
Change the terrain, keep the attitude.
about Kawasaki Motors Corp, manufacturer of motorcycles, ATVs, utility vehicles and personal watercraft.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios
Published: July 2009
Kawasaki: Jetski Cruiser
Mar 20th
Change the terrain, keep the attitude.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios
Published: July 2009
Toyota Prius: Pre-collision
Feb 16th
The all-new Prius pre-collision system can detect a potential impact before you do.
But i think of the latest car of Toyta recalls.
Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman
Account Director: Bryan Weir
Digital Composition: Basil Douglas Cowieson
Published: December 2009
Toyota 4X4 Hilux: Water vs Land
Feb 16th
Toyota 4X4 HILUX
The first Hilux pick-ups arrived in South Africa in 1969. This basic 1.5-litre short wheelbase model provided a very attractive alternative to the larger Australian and American pick-ups with their thirsty 6- and 8-cylinder engines that held the major share of the pick-up market at that time.
The Hilux enjoyed immediate popularity as an economic solution to light load transport needs, particularly in fleet and agricultural applications.
Within months of the first units going on sale the Hilux emerged as the pick-up of choice in South Africa and in 1970, its first full year in the local market, the Hilux became the market leader in the LCV sector. In the 34 years since then it has only four times failed to be the annual best seller- in 1969,1978, 1997 and 1998.
This phenomenal success has seen the Hilux entrench itself as the second most popular vehicle ever in South Africa after the Corolla, a situation that is not surprising as this top selling pick-up is Toyota Motor Corporation’s second most popular vehicle ever, behind the Corolla.
Advertising Agency: Dentsu Indonesia, Jakarta, Indonesia
Creative Director: Toni Frieza
Art Directors: J. Elias Marendra, Hendry Sutamrin
Copywriters: S. Banu Ardi, J. Elias Marendra
Illustrators: Ali Ichsan, Hendry Sutamrin
Published: August 2009
Toyota Prius Posters: Seagulls
Jan 8th
The Prius of Toyota has just arrived to South America and because of that, nature is happy.
Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Diego Duprat, Walter Onorato
Art Director: Juan Geirola
Copywriter: Santiago Soriano
Photographer: Juan Geirola
Digital Artist: Diego Pellegrini
Published: December 2009
