Adidas Global Brand Center opened in Beijing Sanlitun
Adidas flagship store in Beijing Sanlitun is a boutique hotel and retail giant the comprehensive project. The project is funded by the Japanese architect Kengo Kuma (Kengo Kuma) presided over the design, • Louis Vuitton flagship store in Tokyo, also from his hand. The Adidas flagship store in New York by Architects ShoP Architects designed. The store is a square building blocks, covering a lot of mirrors and glass article; According to the firm’s architects said the design was intended to map out the pedestrian and car the past and create a sense of movement and vitality.
It is worth mentioning that more that the Center for completely new Adidas brand campaign to subvert the traditional retail goods in the image: well-set up a series of in-store in China, as well as the global debut of the interactive experience areas, so that consumers shopping At the same time, the campaign to get more experience and services will be upgraded to a consumer shopping experience. Adidas brand president of global艾里克斯特Minger, managing director of Adidas Greater China, as well as apartment and Culture NBA star Gilbert Arenas jointly cut the ribbon for the new store, the Athens Olympic Games women’s 100 meters breaststroke gold medalist Luo Xuejuan “Diving Queen” Gao Min congratulate you all.
The opening of the Adidas brand-new center to provide consumers an unprecedented experience for the purpose of consumption: The overall by the glass curtain wall decoration of the huge steel structure construction, the building itself will be revealing the full sense of the future, consumers not only in There is more access to a full range of products to choose, have a range of innovative ideas and interactive regional state of the art technology to provide many more people beyond their own shopping experience and fun. In the Adidas brand, consumers can “mi COACH” custom professional sports training program, in the “mi adidas” and “mi Originals” exclusive production of shoes, “Urban creative space” experience with the brand Art, music and cultural integration, “Information Protocol” to obtain delivery of products, Adidas exclusive modeling and other special services, “juice bar” break even “the roof of a basketball court,” playing ball games.
In the opening ceremony, athletes have arrived at the scene of the start of the “brand ambassador”, the first in-store experience and demonstrated the interaction between the various regions: “Diving Queen” Zuozhen “mi COACH” core technology areas experience, demonstrated through personalized mi COACH Means to help custom professional sports training programs; the first piece of the Athens Olympic Games gold medalist Luo Xuejuan in the Olympic brand through an interactive device issued the district to show for Adidas for the 2008 Beijing Olympic Games a specially designed high-tech products; NBA star Gilbert Arena • Adams was the roof off the basketball court. As the climax of the opening ceremony, a model of the world by the cuckoo, Mo Wan Dan lead, entertainment star Gui Mei-lun, Cheng Chang-soo great guest for the grand finale of the show’s Adidas brand products in different charm.
Adidas Brand Center - Beijing Sanlitun store is a major bright spot mi COACH core technology areas experience, experience in the area to help consumers through the means of personalized custom training program for professional sports, In addition, the district experience with the Arab-Israeli Adidas-to-date science and technology for consumers to assess their campaign skills and recommend personalized product portfolio. Through mi COACH core technology, visit the Center for the Adidas brand to the consumer through all-round system, the touch-screen interface, and other equipment to test their physical strength and balance, according to test results to consumers of sports skills to analyze and recommend custom The corresponding movement of the program.
mi adidas original interactive zone
mi adidas original interactive area with the same mi Originals concept, consumers have the opportunity to create their own performance of the Adidas sports products. mi adidas is for my individual adidas (My Adidas) acronym, is designed to help consumers based on personality needs to create their own unique Adidas sports shoes, such interactive technology to allow consumers to have access to Dressed in a pair of comfort, performance and design aspects of culture have their own personalized sports shoes.
Published brands - Olympic Area
Adidas brand as the world’s first exclusive resource center, the district issued Olympics brand will allow consumers to shop closer to Adidas for the Beijing 2008 Olympic Games in particular the launch of the product, design and technology. Adidas is not only the Beijing 2008 Olympic Games and the Chinese Olympic Committee official partner for the 28 Olympic sports in 27 competition to provide products and special clothing, and the Olympic tradition of this brand is destined to become the district issued three years Tuen store the most exciting consumer is a major bright spot.
Area heart challenge
By mi COACH core technology experience inspired the district, located in the heart of the Brand Center on the second floor of the challenges for the District 6-12 year-old children to provide the corresponding skills test equipment in order to lively and interesting manner on reactions running in areas such as the ability to test. Of course, children between the test results can be compared, and their understanding of these sports stars with the gap between the actual. But the degree of heart challenges the district to emphasize the scientific nature of the tests, only better pay attention to encourage children to participate in sports to enjoy happiness.
Urban creative space
Adidas brand is located on the fourth floor of the Center for Urban region is a new concept of creative space, mainly reflected in the brand and the arts, music and cultural integration of the various elements; Here, Adidas will be its brand Jin concept of the show and provide consumers with an opportunity to explore. The region will also hold a series of activities, including concerts, art exhibitions, fashion shows, and other new releases.
After opening shop in Sanlitun, Urban Regional will be the first to launch a two-week, to be called human Shoetales shoes historical exhibition. The exhibition is organized jointly Adidas little ART eV public welfare organizations jointly launched concern shoes - wearing the day-to-day necessities of the evolution of the development and adoption of the arts with children and young people to better communication and exchange.
In the end of the exhibition, well-known young Chinese pianist Lang Lang performing artists will be on August 1, visit the creative space, in particular its acceptance of Adidas Originals footwear wave of custom products.
Magic do not miss the chance of “guerrilla store”: When there is no activity took place, do not miss the chance to magic as a regional urban-style default, reflecting the strong retail and the coolest fashion trends. Based on the “guerrilla store” concept, do not miss the chance of the whole magic of space will allow staff the shop on the layout of rapid change, at the same time, the ingenious use of materials will help produce a variety of characteristics of the space. Do not miss the chance of the magic of space in each of the activities will be sudden, rapid and attract consumers, and the same fast and disappear into a different style and activities.
Free port information: Urban will also serve as public meeting places for the exchange of views on specific issues. Visitors can be interactive activities, seminars or forums to find inspiration or knowledge. Of course, each forum will be based on the specific activities carried out, and the entire space for group meetings and individual members to facilitate the provision of services.
Asian wave “to gather”: Urban Regional Adidas will also be held from the local to the global level, there will be another great tide of people gathered outside Asia, all types of art, fashion, sports and pop music elements will be Fashion and reach people together to make a spark of inspiration.
Stella McCartney designed for the adidas Women
Technical inquiries District
Brand across all corners of the center, Adidas technical inquiries to the district to provide consumers with any product in-store real-time information services. Consumers can readily pick up any one of Adidas products and Italy to technical inquiries zone, and through RFID technology, information on the product’s real-time information, including color program, technical parameters, and video. Inquiries are all technical areas will be equipped with Touching Screen Query interface for real-time interaction between consumers and their own inquiries in line with demand.
Protocol Information
In the core technology experience outside of the shop is the protocol Information, well-trained staff will provide consumers with guidelines to guide the shop, and to provide appropriate help. The Information Office of Protocol can provide services including product delivery, extraction hot clothing Adidas, as well as the exclusive service model. Information in the protocol to store visitors can also apply for adiClub, one for Adidas to set up support groups devoted to the community.
Elements of the new juice bar
In the shop on the fourth floor of Sanlitun, the famous restaurant chain to open its new elements will be Beijing’s first semi-colon. Because of the refreshing meal intended to be maintained and the atmosphere and is widely recognized as the new juice bar element visitors will enjoy the in-store activities and the provision of leisure services at the same time to relax.
The roof of a basketball court
Sanlitun in the roof of the shop will also set up a half-sized professional basketball court for the support of the Adidas shop in the store shopping at the same time, we may be able to show their skills on the basketball court, to show their talents.
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