Sunnybrook Hospital: Cancer

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That’s why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen, Deborah Prenger
Copywriters: Dhaval Bhatt, Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic ‘ Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
Published: November 2009